Learn to sell on Amazon the right way, with AI tools that do the hard parts.
A complete course that starts from zero, taught by a seller who still sells. Set the business up properly, learn to find products that make money, and use member-only AI skills that recover what Amazon owes you and find the cheapest way to get approved for a brand.
Founding member price, for the first 25 members only or until January 1, whichever comes first.
From our own seller account. Results vary with your account, products and effort.
Here's the whole business in one minute
You buy products for less than they sell for, send them to Amazon's warehouse, and Amazon ships every order and pays you what's left after its fees. That's FBA. The skill is finding hundreds of those products, again and again, and running it like a real business.
You don't need to know any of this yet. The course starts with the very first step and goes in order.
A simple example. Real fees depend on the product's size, weight and category.
What is FBA+ Academy?
FBA+ Academy takes you from knowing nothing about selling on Amazon to running a real, profitable business. That includes the parts most programs skip, like taxes, bookkeeping and setting things up correctly from day one.
Three stages, one at a time
Everyone starts at stage one. The tools show up when you need them, not before.
Set up the business
- LLC, EIN and sales tax, done right the first time
- Your seller account and the settings that matter
- Bookkeeping and taxes from day one
Start selling
- Finding profitable products online
- Getting approved for restricted brands
- Every kind of shipment, start to finish
- Cash back and protecting your margins
Grow into wholesale and brand direct
- Winning wholesale and brand accounts
- Pitching, negotiating and net terms
- Brand Registry, exclusivity and listing protection
- Hiring VAs and scaling with 0% credit
Everything inside FBA+ Academy
150+ lessons and 100+ SOPs
From forming your LLC to running a hands-off inventory business, with real invoices, real screenshots and real case studies.
Member AI skills
The Ungating Skill, the Reimbursement Audit and MYSC Cost Recovery, built and tested on our own seller account and available only inside FBA+.
Live group coaching
Biweekly calls with Seth, recorded, transcribed and searchable. Ask about your own account. New members get every past call too.
The FBA+ Collective
A private Discord to get help, share wins and reach vetted tax, bookkeeping and software partners.
The Profit Protector
Step-by-step tutorials on reimbursements and seller support cases, so lost inventory turns back into money.
Software discounts
Member pricing on the tools you'll use, including a private SmartScout rate.
AI skills that do the slow, expensive parts for you
Selling on Amazon comes with hours of spreadsheets, report codes and deadlines. I built these skills to do that reading, matching and paperwork inside Claude. You stay in control the whole time.
The Ungating Skill
Name the brand you want to sell. It finds the cheapest product that qualifies, checks the seller and the invoice before you spend, and builds the paperwork for your application.
$344to meet a power tool brand's 100-unit gate, against $5,000+2 to 4 hours of research by hand, about 5 to 6 minutes with the skill
The Reimbursement Audit
Download two or three reports. It reads every line, finds units Amazon lost, damaged or quietly took back, and writes the claim for each one.
+$2,154additional paid back within one month on claims it found, including 22 cases paid in one weekReimbursement services keep 10 to 25%. With the audit, you keep 100%.
MYSC Cost Recovery
Amazon pays its own guess for a lost unit unless your real cost is on file. It compares every product to your invoices and tells you exactly what to enter and dispute.
$2,458more paid on our account, with 111 values approved in one uploadIt also lists every payment still below cost and its last day to dispute
You'll need a Claude account (Claude Pro, $20 a month, is recommended). The FBA+ connector comes with membership.
We're Seth and Cheryl. We built this on the side first.
We started our Amazon business in May 2023, while Seth was a store manager working nights and weekends. A month later we found out we were expecting our son.
We built it part time and reinvested every dollar of profit for the first 22 months. When Seth's corporate sales role was eliminated in 2026, it was a lot less scary, because the second income was already there. Today we run it full time, and we're growing into wholesale and brand direct.
FBA+ Academy is how we teach what we learned: the real numbers, the setbacks, and the foundations most programs skip.
NOT READY TO JOIN?
Start free, and see how I work
Enter your email and get our free 15-page Intro to Selling on Amazon + FAQ guide instantly. It covers how we built our business while working full-time jobs and raising a family, including the part most programs skip: how long it actually takes.
No purchase, payment details or commitment needed. If you still have questions after, book a free 1-on-1 consultation.
The SmartScout prompt library
30+ tested prompts for finding products, pitching brands and getting ungated, each with the exact wording and a real output.
Open the library →
The FBA+ Seller Playbook
A free 10-page guide: the 12-point ungating checklist, how to make sure Amazon pays you what your lost inventory really cost, and three free SmartScout prompts.
Get the Playbook →
The FBA+ Ungating Skill Guide
A free 9-page guide to how our skill finds the cheapest way to ungate a brand, worked through real cases, including when not to buy.
Get the guide →Profit and honesty over screenshots
Real numbers, losses included. We sold less in 2025 than in 2024, and profited more.
Plan on one to two years before it replaces a meaningful income. No quit-your-job-in-six-months promises.
Taxes, bookkeeping and compliance from the first module, the parts that keep you in business.
Taught from an active brand-direct partnership and our own account, setbacks included.
What students say
Having Seth in my corner reviewing my leads, coaching me on what to look for, and providing candid feedback can be described in one word: assurance. I entered this space with limited knowledge, but Seth was there every step of the way.
Mike · Senior Manager, Data AnalyticsSeth has been an incredible mentor. He helped me build a rock-solid foundation by simplifying the financials and guiding me through the world of OA and Wholesale. I went from being overwhelmed to feeling confident and in control of my business.
Rob · Operations ManagerSeth has been helping me out since I first started OA. He helped me forward my business tremendously with OA and then when I was ready to continue to grow, he guided me to Wholesale / Brand Direct resources as well, which has really worked out.
JamesI just want to tell you, thank you so much for being so HELPFUL. I got approved for my Section 3 Restriction to be lifted thanks to the resources you gave me.
Michael
Join FBA+ Academy at the founding member price
Founding member price, for the first 25 members only or until January 1, whichever comes first. One price, no recurring fees, and every new chapter, skill and call replay is included as the Academy grows.
Frequently asked questions
I know nothing about selling on Amazon. Is this too advanced for me?
Not at all. The course starts with the basics, like forming your LLC and finding your first products, and builds on a professional foundation, so you do it right the first time and don't have to fix expensive legal or tax mistakes later. The AI skills come in once you're selling.
What is Amazon FBA?
FBA means Fulfilled by Amazon. You send your inventory to an Amazon warehouse, and Amazon handles orders, packing, shipping, customer service and returns for a fee. That's how your products get the Prime badge and fast delivery.
Do I need to be technical to use the AI skills?New
No. Seth walks you through connecting the FBA+ connector and running your first skill. You download a report, ask in plain English, and the skill does the reading and the paperwork.
Do the AI skills touch my seller account?New
No. They never log in to Seller Central and never click anything there. Your reports stay in your own Claude session, and you make every change and file every case yourself.
What do you mean "the course pays for itself"?
Amazon often loses inventory or overcharges fees. We've recovered over $10,000 in reimbursements in the last year, and earned over $40,000 in credit card and shopping-extension cash back. The course shows you exactly how, and the AI skills do much of the finding for you.
Will I have to pay for updates?
No. You get lifetime access. Amazon changes its rules constantly. When it does, we update the lessons and the skills and tell the Discord right away.
Do I need expensive software?
Scaling needs tools, but we help keep costs low. You get member discounts and a clear list of what's must-have and what's nice-to-have.
Do I need a lot of money to get started?
It depends on how fast you want to grow. Most people start with a few thousand dollars. If you don't have much capital, we teach you how to start and grow with 0% interest business credit cards. A 700+ credit score is recommended.
What makes this different from other courses?
Most courses focus on revenue screenshots. We focus on net profit and staying in business: taxes, bookkeeping and admin included. And members get AI skills built and proven on a real seller account, available only inside FBA+.
Still deciding?
Book a free one-on-one consultation and I'll tell you honestly whether it's a fit.